Audience Pioneer Award for PFT

Jun 24 2008 by Alison Anderson

PITLOCHRY Festival Theatre gained one of four awards presented at one of Scotland’s principal arts conferences. The awards recognise organisations with an impressive track record in attracting audiences to cultural events.

Categories were won by PFT, Glasgow’s Concert Halls, the Citizens’ Theatre and Glasgow Museums.

The annual awards ceremony was a highlight of a packed conference devised for the third year by Glasgow Grows Audiences (GGA). Created in 2004, GGA is the city’s marketing, research and development agency, whose membership includes many of the foremost arts companies in Scotland.

The Audience Pioneer Award went to Pitlochry Festival Theatre for Ladacam. This project promoted Passing Places, one of the six plays in last year’s summer season.

The PFT team’s innovative thinking increased audiences and attracted non-theatre goers by using a £300 Lada Riva – the transport of the Passing Places principal characters – and an associated website.

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FOLLOWING the success of the first Chair Caning (Bergere) workshop held at Pitlochry Festival Theatre, Maureen Justice returns to guide participants through the art of chair caning in a two day workshop on Monday, June 30, and Tuesday, July 1.

Contact the box office for tickets on 01796 484626 or go online: www.pitlochry.org.uk