Golf Awareness Week

Mar 18 2011 by Gordon Bannerman, Perthshire Advertiser Friday

CLUBS across the county are being encouraged to take part in this year’s Scottish Golf Awareness Week which tees off from April 10-17.

The Scottish Golf Union and Scottish Ladies’ Golfing Association first launched Golf Awareness Week back in 2009 to support clubs in their efforts to attract new golfers to the game and retain existing members.

While national membership numbers fell by 1.9 per cent among adult male golfers during 2010, some positive signs emerged, with 37 per cent of clubs recording an increase in their numbers and 10 per cent reporting double digit growth.

This year’s national campaign coincides with the weekend of the US Masters in Augusta, the first Major event of the season broadcast on terrestrial television and regarded as the traditional kick start to the golfing year for many.

With the clocks changing and the lighter nights, coupled with an expected improvement in the weather, the governing bodies hope their activity will encourage nomadic golfers to consider joining their local golf club.

This year’s national campaign will focus on the theme “Golf Club Membership – Time Well Spent,” promoting the wide range of benefits.

Perth and Kinross club managers and committee members can download membership marketing tools at http://www.scottishgolf.org/go/club-services/membership-marketing